.Manly Bands is a direct-to-consumer dealer of men's bands. The provider released in 2016 after John Ruggiero, the founder along with his better half Michelle, could not find an appropriate wedding band.This is actually Ruggiero's 2nd appearance on the podcast. In April 2021, our team explained the firm's founding, unique ring materials, as well as much more. Ever since, Manly Bands has actually obtained its producer. The making of rings from, state, Jack Daniel's whiskey barrels or even Fender guitar strings develops powerful video, states Ruggiero, best for storytelling on social networks and also somewhere else.The whole entire sound of our discussion is actually inserted listed below. The records is actually modified for size and quality.Eric Bandholz: Offer our company a run-through of what you do.John Ruggiero: My spouse, Michelle, and also I began an internet ring provider referred to as Manly Bands in 2016 to deal with a trouble of wedding event bands for males. We were actually merely married. I possess huge hands and also could not find a band that I suched as that was certainly not overpriced. My choices were ordering from a catalog or having one thing custom-built.I found yourself getting from a website. The band showed up in a standard mailer, without container or even customer care. It was a dreadful adventure by today's ecommerce standards.Our team received wed, moved to Fla, as well as needed to have a task. Our company told ourselves, "We're both business people. Why don't we develop our very own organization?" Our experts discussed the kinds of issues our team will found and how to solve all of them. My ring adventure appeared, as well as we chose to attempt to solve it for other fellas.Our objective when we began was actually to pay out rental fee. Our company presumed making a couple many thousand dollars a month coming from this would be actually great. We considered it a way of life service, not high-growth. It was only Michelle as well as me in our garage designing bands and also sending all of them out to clients. Our experts had hit on one thing. Our information sounded with potential customers.Michelle as well as I make an exceptional team. I produce tips, as well as she is actually the implementer. A ton of our success mosts likely to her imaginative mind. She titles the rings as well as develops personalities. She attaches the rings to consumers. Describing a ring solely as "eight-millimeter black" didn't cut it.Our team created bands from one-of-a-kind products, like Jack Daniel's barrels or even special steels. The business took off. Ever since, our company have actually grown considerably. We currently have more than 55 individuals in the Manly Bands household. About one-half of those are actually ring artisans that work in our lately obtained manufacturing outlet in Utah.Bandholz: When performed you get a supplier?Ruggiero: About a year and also a fifty percent earlier. Our experts had actually been their consumer for several years, so we understood them properly. Most of their business was actually wholesale, which failed to rate of interest our team-- heading to mom-and-pop jewelry experts. They maintained their retail customers and also brand name. Our team acquired some of their resources and also carried over staff members.Prompting a production staff has been among the very best factors our experts've performed. It is actually been amazing to walk out there and also watch them create rings out of Fender guitar strands or even metallic from an M1 Abrams storage tank.Bandholz: How performs in-house manufacturing effect advertising?Ruggiero: It is actually been actually significant. Taking an electronic camera to the other side of the workplace and also recording the crew utilizing lathes to cut the metallic poles or even scotch gun barrels in to rings produces amazing online video. We have our electronic camera team out there regularly. We utilize that footage on our social networks as well as in our adds as well as e-newsletters. Our team attempt to market that considering that most companies in the guys's ring space do not create. They go down ship or order from international and afterwards deliver it out. Yet our company desire it to last a lifetime and also be actually one thing folks can easily take pride in.Our company have actually possessed a ton of results with our army heritage collection, where we source one-of-a-kind military products. Our company possess the M1 Garand rifle stock, the lumber component, from War of the nations I. Watching our team placed that in the turret as well as reduced a piece out for a band is actually exciting.Our marketing for those rings talks about the history, the soldiers, where the weapon was made use of, and things like that. My spouse and I researched filmmaking in college. We utilize our abilities to enlighten and also narrate. For example, I lately obtained an e-mail from a client that discussed that his gramps used to drive M1 storage tanks. The customer talented one of those bands to his grandpa, as well as they possessed rather an emotional substitution. It's nice to assist consumers connect with their past as well as produce something relevant.Bandholz: Where can individuals acquire a ring coming from you?Ruggiero: ManlyBands.com. Our experts have pictures on Instagram, also. I get on Twitter and also LinkedIn.